DESIGN MEETS THE WHITE TRUFFLE OF ALBA
The 86th edition of the International Alba White Truffle Fair meets the great design and undertakes an innovation journey that, under the name of “de truffles”, will celebrate in the coming years the union of the White Truffle of Alba and the creativity of some of the leading designers and architects in the world. The International Alba White Truffle Fair Organisers, Alba City and Poetica, the poetry Festival of the City of Alba – Arts, science and culture, in cooperation with design businessman Alberto Alessi, decided to promote the production of an innovative “Alba White Truffle Kit”, including a truffle-slicer, a display and a box. A workshop for world-class designers, whose outcome will be put into production by Alessi company, was announced for the creation of the kit. A good combination of excellences: the uniqueness of a product of a specific territory, which achieved a certain reputation around the world, and the quality of Alessi’s industrial production, esteemed beyond any boundary.
A TWO-YEAR JOURNEY
A Round-table is scheduled on 20th November, which will be attended by Alberto Alessi together with designers, renowned architects and local experts linked to the world of the Alba White Truffle. Two worlds will be compared; the local tradition and the international project, with the contribution of cross "interferences" that will help to open up new paths. An exhibition of “Alba White Truffle Kit” prototypes and projects which derive from this is planned for 2017, together with the name of the contest winner.
SUNDAY 20th November
At 10.30 am
Castello di Grinzane Cavour