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Ente Fiera

Who We are

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The Ente Fiera Nazionale del Tartufo Bianco d’Alba (the Alba white Truffle national fair) is a non-profit association established on 18th July 2003. The purpose of the organization, which features among its founding members Comune di Alba (the municipality of Alba), Associazione Commercianti Albesi (the Alba traders association) and Giostra delle Cento Torri (the carousel of the Hundred towers), is to organize and handle the International Alba White Truffle Fair, the Vinum National Fair and to plan and carry out activities and promotional events tied to the city of Alba.

The Alba White Truffle Fair was acknowledged the ”International”status in 2007, due to the constant increasing number of tourists and visitors attracted each year to the area in October and November, and above all, in the light of the undisputed ability to continue to seduce the most refined connoisseurs.

In 2012, thanks to the collaboration of some of the greatest master chefs in the area, the Foodies Moments are born. Unique experiences that allow gourmets to taste dishes created by the big names of Italian cuisine, whose aim is to enhance the Alba white truffle. In 2014, a combination of great cuisine, taste, luxury and beauty gave birth of the Alba Truffle Show. A cuisine-dedicated space meant as a show in itself, set up in the brand new "Beppe Fenoglio" hall which, during the Fair weekends, is home to exceptional guests from the culture, media and entertainment world offering debates, meetings, book presentations, talk shows and performances.

Since 2010, the Ente Fiera Nazionale del Tartufo Bianco d’Alba has been dealing with the organization and promotion of the Vinum National Fair. The last editions saw the participation of more than 370 wine makers, with a total of 570 labels of the finest wines of Langhe, Roero and Monferrato. Vinum is increasingly determined to be a complete food and wine experience, where you can discover the wines of Langhe Roero and Monferrato, taste the delicacies of the Street Food Ëd Langa ®, and fully experience the city of Alba and its UNESCO World Heritage hills.

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