The hamlet’s coat of arms takes the shape of a quartered shield; it is surmounted by an Earl’s crest and adorned by branches of laurel and oak symbolising honour and strength. The emblem of the City of Alba sits atop and the tinctures of the four compartments, each portraying towers and hillocks, are pink, turquoise and silver.

The village elders maintain that the symbols were not chosen by chance. In fact, the idea had come to the “wisemen” of the village as far back as 1967. At that time, when the artistic advisor Luigi Saracco had proposed to use the tinctures of Asti’s Santa Maria Nova, place he held in high esteeem, all agreed, also in view of the fact that that year Alba’s antagonist city was planning a lavish revival of its own Palio. However, the towers and hillocks were assigned a precise historical meaning.

In fact, more than any other, the hamlet preserves the historical monuments that distinguish the city, that is, the medieval architectures surrounding the ancient Piazza Elvia or Piazza Nova; such as Palazzo Marro (Casa Graziano), known as the “castellaccio”, and Casa Riva. Both interesting for their house-tower structure, which has kept almost intact to this day. Within its limits the hamlet houses the finest architectural symbols dating back to the period between the Middle Ages and the Renaissance, with Palazzo Belli, now seat of the Famija Albèisa, rising above them all.

The towers of the old Albese families also date back to the Middle Ages: that known as di Sineo, erected on a fifteenth century palace, powerfully imposes on the scenario of Piazza del Duomo; as those of Casa Parruzza and Astesiano that overlook Via Cavour. In the stretch of road leading to Piazza del Duomo, Via Cavour, which also goes by the name of Contrada del Tanaro and in earlier times was dedicated to Saint Francis, is hallmarked by the façade of the Medieval Palace called Casa Sacco, formerly known as Casa Giuliano or Loggia dei Mercanti.

In the 19th century the hamlet began to manufacture and trade in silk. The market for this precious raw material flourished so much as to justify the opening of a Silk Mill in the Vivaro area. In peak periods the Mill employed over 450 “filère”. The Mill closed down in the late twenties.

Victories: 1932, 1933, 1934, 1935, 1971, 1972, 1974, 1977, 1978, 1981, 1986, 1987, 2003, 2006.