The historic heart of the event dedicated to Tuber magnatum Picco.
In the charming historic center of Alba, the Market is the ideal place to discover, taste and purchase the finest truffles from the forests of Piedmont.
What you will find:
- Certified Alba White Truffle, available directly from truffle hunters and local traders
- Quality control guaranteed by the Quality Commission
- A selection of the best local food products
- Wine producers of Langhe, Monferrato and Roero
- The AIS Piemonte Grand Wine Shop with a dedicated tasting area
- A food area where you can enjoy traditional dishes with truffle
Useful information
Dates: Every Saturday and Sunday from October 10 to December 6, 2026
Fair Opening hours: Saturday and Sunday, 9:30 am – 7:30 pm
Last entry is at 7:00 PM.
Location: Cortile della Maddalena, entrance from Piazza Falcone – Alba
Tickets
Online purchase
The online ticket includes:
- Access to the Alba White Truffle World Market
- Entry to the MUDET – Alba Truffle Museum – NEW 2026!
MUDET opening hours: Saturdays and Sundays, from 10 October to 6 December, from 10:30 AM to 7:00 PM (last admission at 6:30 PM). On weekdays, from 10:30 AM to 6:00 PM (last admission at 5:30 PM). Open every day.
Prices:
- Full price: €6.00 (+ booking and online service fees)
- Groups (over 30 people): €4.50 (+ booking and online service fees)
Onsite purchase
The onsite ticket includes:
- Access to the Alba White Truffle World Market
❌ It DOES NOT include entry to the MUDET
Prices:
- Full price: €6.00
- Groups (over 30 people): €5.00
Reduced rates and free admission
- Children up to 15 years: FREE
- People with disabilities + companion: FREE
- Tour guides and interpreters (with groups): FREE
Dogs are allowed in compliance with current regulations:
- Leash: It is mandatory to keep dogs on a leash in all public places or areas open to the public, with a maximum length of 1.5 meters.
- Muzzle: The owner or handler must carry a muzzle (rigid or soft) and be ready to use it when necessary or upon request by the authorities.
Recommended experience: Wine Tasting Coupon
Make your visit even more special.
The Wine Tasting Coupon includes:
- Tasting of 2 glasses at the Grande Enoteca
- Unlimited tastings at producers’ stands
- Complimentary glass and glass holder
Prices:
- Online: €10.00 (+ booking and online service fees)
- Onsite: €11.00
The coupon can be purchased after adding to your cart:
- the Market ticket
- or an experience (Cooking Show or Taste Workshops)
Important note
By purchasing online tickets for:
- Cooking Shows
- Taste Workshops (weekend sessions)
Access to both the Alba White Truffle World Market and the MUDET – Alba Truffle Museum is already included.
The MUDET ticket can be collected directly at the ticket office upon presentation of the online voucher.
