9.30 a.m.-7.00 p.m.
Cortile della Maddalena / access from Piazza Falcone
Alba White Truffle World Market

It is the historical heart of the event dedicated to the Tuber Magnatum Pico.

An exhibition area located in the city centre, the perfect place to taste and buy the best truffles from the woods of Langhe Roero and Monferrato.

Inside the market it will be possible to buy truffles – the most precious and rare asset of our region – directly from all the participating sellers (Trifulau or traders), under the supervision and support of the Quality Commission.

Next to the Trifulao, the best local food products and fine wines from the Langhe Monferrato and Roero will be on sale.

Inside the exhibition area there is the “Grande Enoteca” (big wineshop), a place where you can taste wines from Langhe, Roero and Monferrato guided by the Sommelier of AIS Piemonte, the regional section of Italian Sommelier Association.


Alba White Truffle World Market
Saturdays and Sundays from 7 October to 3 December 2023.
Special opening: Wednesday 1st November
Saturdays and Sundays: From 9.30 a.m. to 7.00 p.m.
Cortile della Maddalena, access from Piazza Falcone, Alba

Admission Ticket to the Alba White Truffle World Market:

Full ticket: ONLINE 5,00 € (plus pre-sale fees) ONSITE 6,00 €

• Ticket for groups of more than 30 people: 4,00 € (plus pre-sale fees) – ONSITE 5,00 €

Children up to 15 years: FREE
Disabled and carers: FREE
Tour guides and interpreters of groups with tickets: FREE

PN: The time slot indicates the time of entry and not the time of stay.

Combine the admission ticket to the Alba White Truffle World Truffle Market with the wine tasting:

you are entitled to the tasting of two wines at the Grande Enoteca della Fiera (the big Wine Shop inside the fair) and other tastings at all the wine producers stands in the exhibition area. Pocket and glass are included in the ticket price.

  • Wine tasting coupon: ONLINE 9,00 € (plus pre-sale fees) ONSITE 10,00 €
The admission ticket to the Alba White Truffle World Market IS INCLUDED by purchasing Wine Tasting Experience, Truffle Sensory Analysis, Cooking Show, Fresh Pasta Atelier and Workshop. It can be collected directly at the cash desks by presenting the purchased voucher.
Cortile della Maddalena / access from Piazza Falcone

Piazza Falcone
12051 Alba (CN)

Cortile della Maddalena / access from Piazza Falcone

The Cortile della Maddalena, the centre of Alba's cultural life, houses the "Giovanni Ferrero" Civic Library, the Sala "Beppe Fenoglio", the "Lodovico Rocca" Civic Musical Institute and, during the year, the two Alba Fairs: the International Alba White Truffle Fair and Vinum.