The event is organised by Turismo in Langa.
Albaromatica returns for its 21st edition, a festival entirely dedicated to discovering aromatic herbs and spices and their many uses. Once again this year, the market that brings colour and fragrance to the city of Alba will take place in Piazza Risorgimento and in the Cloister of the Church of San Giovanni on the first Sunday of the 96th International Alba White Truffle Fair. The square will be filled with the aromas of herbs, spices, flavoured liqueurs, herbal teas, craft beers infused with botanicals, and much more.
In the San Giovanni area, visitors will also be able to enjoy a photographic exhibition dedicated to a horticultural therapy project promoted by Turismo in Langa APS and Le2Impronte APS at the RSA nursing home in Neive, featuring photographs and testimonies collected during gardening sessions with residents.
Organised by Turismo in Langa APS as part of the 96th International Alba White Truffle Fair, with the active support of the Ente Fiera Internazionale del Tartufo Bianco d’Alba and the Municipality of Alba, and sponsored by Banca d’Alba, Albaromatica is now in its 21st edition and has become a well-established event showcasing every aspect of the use of herbs and spices.
As usual, the event will occupy the central Piazza Risorgimento from approximately 9:00 AM to 7:00 PM, featuring exhibitors from across Northern Italy offering personal care products, foods and beverages made with herbs and spices, teas, infusions and herbal blends, as well as a wide range of spices.
Free admission. Open to all.
PHOTOGRAPHIC EXHIBITION
CLOISTER OF THE CHURCH OF SAN GIOVANNI
In the cloister of the Church of San Giovanni, in Piazza Pertinace, Albaromatica will also host a photographic exhibition linked to a social project born from the collaboration between Turismo in Langa APS and Le2Impronte APS, an organisation specialising in animal-assisted interventions and green therapy, with the support of the Compagnia di San Paolo Foundation.
The exhibition will focus on the project “A Garden Brought Back to Life at the RSA of Neive”, developed through a crowdfunding campaign promoted by Turismo in Langa APS. The initiative made it possible to donate a series of horticultural therapy sessions to the RSA of Neive, engaging residents in a wellbeing programme centred on contact with the soil and plants.
Albaromatica thus becomes an opportunity to share this journey with the public through an installation in the cloister that retraces the activities carried out, giving voice and visibility to an experience that brings together memory, care and community.
Alongside gardening activities, the sessions also included a creative writing programme, led by the professionals of Le2Impronte together with RSA residents, who were encouraged to recount experiences and memories connected to vegetable gardens and the cultivation of the Langhe countryside, sharing inherited knowledge and stories of rural life. The project was also inspired by the journey of the seed described by Stefano Mancuso in The Journey of Plants, where each seed becomes a metaphor for memory and movement.
The resulting writings, enriched with visual storytelling and photographs, will be displayed in the cloister during Albaromatica and presented to visitors. Afterwards, they will be donated to the RSA of Neive as a lasting testimony to the project.
It is no coincidence that the exhibition takes place in the San Giovanni Cloister, which already features a space dedicated to gardens and herbs: the Pinot Gallizio flower bed, a garden installation inaugurated in 2022 and composed of five large planters filled with aromatic herbs.
The initiative is sponsored by Banca d’Alba.
Free admission. Open to all.
INFO:
Turismo in Langa
www.turismoinlanga.it – info@turismoinlanga.it – Tel. 0173 364030
