Innovation, Sustainability and New Global Scenarios for the Future of Food and Agriculture
The agri-food sector is undergoing a profound transformation. Climate change, water resource management, emerging digital technologies, increasingly competitive global markets, and evolving consumer expectations are reshaping the future of food.
With its strong agricultural identity and internationally recognised excellence, the Roero has the potential to become a model capable of combining tradition and innovation, local roots and global vision.
The conference “Food 2050: From Roero to the World, the Challenges Ahead” will take participants on a journey into the future of food and agriculture, exploring the major challenges that await us by 2050: from the role of artificial intelligence and digital traceability to the new frontiers of sustainable packaging, from generational renewal in agriculture to the geopolitics of food.
An opportunity to reflect on how producers, institutions, and communities can already begin building the foundations of a resilient, competitive agri-food system capable of nourishing the future.
Robert Jhonson
International speaker and consultant, Robert Jhonson has collaborated with leading international companies and brings extensive expertise on the topics of change, innovation, and leadership.
His philosophy, “Differentiate or Disappear”, will provide the starting point for a reflection on the transformations facing the agri-food sector and the opportunities that can emerge from the ability to anticipate change.
Date: Wednesday, 21 October 2026
Time: 8:30 PM
Duration: 2 hours
Venue: Teatro Sociale “G. Busca”, Alba
Organised by the Distretto del Cibo del Roero.
