The Alba Fair Organization is a non-profit association founded on 18 July 2003 by the Associazione Commercianti Albesi (Alba Trade Association) and the Giostra delle Cento Torri.
Its mission is to promote and enhance the territory of Alba through the organisation of events of national and international relevance, including the International Alba White Truffle Fair, Vinum – International Wine Fair of Langhe, Roero and Monferrato, and numerous initiatives dedicated to culture, tradition and local food and wine excellence.
In 2007, the Truffle Fair received official recognition as an “International Event”, confirming its role as an ambassador of Piedmontese excellence worldwide and attracting an ever-growing audience from all over the world. In 2016, the Italian Ministry of Agricultural, Food and Forestry Policies included the event among the twelve most important fairs in Italy, alongside recognised events such as Vinitaly, Cibus and the Salone del Gusto.
Since 2010, the Alba Fair Organization has promoted the wine heritage of Langhe, Roero and Monferrato through Vinum, an event that each year offers the tasting of more than 550 wine labels, serving as an international showcase for producers and wine consortia from territories recognised as UNESCO World Heritage Sites.
The objective of the Alba Fair Organization is not only to promote outstanding products, but also to enhance an entire cultural and gastronomic identity, the authentic expression of a community and a territory that combine history, craftsmanship and quality.
Since 2021, the Alba Fair Organization has adopted an event sustainability management system compliant with the international ISO 20121 standard, committing to the integration of responsible environmental, social and economic practices.
In continuity with this commitment, on 10 October 2025, the Alba Fair Organization signed a Memorandum of Understanding with UNITAR, the United Nations Institute for Training and Research. This collaboration strengthens the international dimension of the organisation and promotes joint initiatives aimed at fostering sustainable development, responsible tourism, cultural and gastronomic promotion, community engagement, and the education of younger generations. The partnership with UNITAR reinforces the commitment of the Alba Fair Organization in line with the 17 Sustainable Development Goals of the United Nations 2030 Agenda, promoting inclusive growth models that respect both natural and social resources.
The Sustainability Policy of the Alba Fair Organization is inspired by a shared and responsible vision and is based on values such as responsibility, authenticity, quality, cooperation and innovation, which guide every strategic and organisational decision related to its events.
With roots firmly anchored in tradition and a vision projected towards the future, the Alba Fair Organization continues to serve as a reference point for the promotion of the territory and its excellences. Through strategic collaborations and innovative projects, it confirms its role as an international cultural platform serving enterprises, institutions and communitie.