In the 18th century, the Piedmontese truffle was considered by all European courts to be one of the most delicious foods.

One of the great admirers of this “fruit of the earth” was the musician Gioacchino Rossini, who defined it “the Mozart of mushrooms”. The Piedmontese white truffle has always been considered the most prized, but it was only in the 20th century that the Alba Truffle gained worldwide fame, thanks to the ingenious promotional work carried out by Giacomo Morra, a hotelier and restaurateur from Alba, who was rightfully “crowned” King of Truffles in 1933 by the Times of London.

About the Alba White Truffle

The truffle is a fruiting body of fungi, part of the genus Tuber, that completes its entire life cycle underground (hypogeum). It must necessarily live in symbiosis with tree plants to produce the precious sporocarp.

About the Alba White Truffle
The truffle season

The Alba White Truffle harvest season opens on 21st September. The Tuber Magnatum Pico will be available in restaurants, markets and shops until 31 January 2023.

The truffle season
How it is stored and cooked

Ten things you need to know about the Alba White Truffle

How it is stored and cooked